Interviews and Contributions

Intrepid Media: The 2016 Election Outcome Explained

In this podcast, I reflected on the marketing strategies of each political candidate, and how that impacted their brand, evaluated their strengths and weaknesses, and ultimately how their political marketing campaigns determined the outcome of the election.

American Marketing Association

How Social Media, Microtargeting and Big Data Revolutionized Political Marketing I discuss the important impact that successfully understanding and leveraging big data can have on a political campaign.

The World Financial Review

The Strategic Role of Marketing-Related Technology in Politics and What Business can Learn from It Published in The World Financial Review, I discuss the importance of leveraging data and targeting capabilities to optimize and run successful campaigns.

Monacle 24

Democrats use Trump as Bogeyman to get People to Vote .Monacle 24 Earlier in the political race, I discussed the political strategy of highlighting opposing political candidates in an article written by Monacale 24.

Business of Fashion

Inside the Business of Trump’s Trucker Hats and Clinton’s Pantsuit Tees. In August 2016, I commented on the role campaign merchandise can play in the presidential race as a branding strategy. Article published by the Business of Fashion.

A Political Swag Season Like No Other in a podcast, I comment on the uniqueness of the race, as the two most disliked presidential candidates in history both use their opponent’s public disdain as a cornerstone of their campaign platforms.

Interviews with  the Washington Sinclair Broadcast Group

I was interviewed several times for various articles published by the Washington Sinclair Broadcast Group.

  • Controversial profile of Obama aide reignites debate over Iran deal, Benghazi. Read more.
  • White House Goes Big on Social Media for SCOUTUS Nomination. Access here.
  • How Obama’s Marketing Strategy is Helping Bernie Sanders. Insights here.

Published on, I discuss marketing techniques that were successful for Obama that the current nominees could benefit from in my article Marketing Lessons Businesses Can Learn From Obama

RTE Radio 1 Interview

I recently appeared on RTE Radio 1 in Dublin to discuss how the social media lessons learned in the Trump campaign will play out in future elections.