Newspapers, Magazines, and Journals

MY LATEST Op-Ed: Biden has found his pro-democracy messaging. Now he needs to reinforce it (Chicago Tribune, January 2022)

My Op-ed (with Todd P. Newman) was recently featured in the Chicago Tribune in which I discuss the ultimate goal of a national leader, to reinforce the thinking and actions of that nation’s people.

Campaign Funding in the 2020 Election

I was recently interviewed by Forbes to discuss the significance of campaign funding and how it has affected recent presidential elections.

Research, Technology, and Emotions

In this interview with Linda Blakley, vice president of University Marketing and Communications, I outline political marketing’s growing influence in elections and government.

City of Chicago Issues Social Media Guidelines for Elected Officials

Elected officials are using social media more than ever and I explain the ramifications for their brand and effectiveness in office in this piece by the Center for Illinois Politics

Professor Newman Predicts Election Marketing Trends

I weigh in on the importance of political marketing, current branding strategies and predict the 2020 Presidential election marketing trends.

FNTalk & Market Watch Cite Professor Newman on Ocasio-Cortez’s Brand

Bruce Newman, a professor of marketing at DePaul University and the founding editor-in-chief of the Journal of Political Marketing, agreed that Ocasio-Cortez “represents a very attractive brand in the political marketplace”. Read the full story on FNTalk and MarketWatch

Professor Newman Heavily on

“It’s really no different to business, when it comes to branding a politician,” said Bruce Newman, the editor-in-chief of the Journal of Political Marketing and a professor of marketing at DePaul University. Read the full article here.

Data and the Digital Advertising Dilemma

I weighed in on the importance of leveraging big data in recent political elections. Access the article here.

Dilemma The Journal of Political Marketing, Volume 20

I published the Journal of Political Marketing Volume 20 in 2021. This has been the cornerstone of my experience in the field, as I have published an updated volume of this Journal quarterly since 2002. It is available for purchase here.

The Marketing Revolution in Politics

Released in January 2016, this book captures the effective marketing models Obama employed in his successful 2008 an 2012 campaigns. It is available for purchase on

Experts Weigh in: Was Nike’s Colin Kaepernick Ad a Good Idea?

I give my take on the strategy and cost/benefit behind Nike’s recent ad featuring, controversial ex-NFL star, Colin Kaepernick.  Read the article published on artic here.

Data and the Digital Advertising Dilemma

I weighed in on the importance of leveraging big data and how companies can more specifically target audiences across various digital channels as a result. Access the article here.

Psychology and Marketing

I recently published Reinforcing Lessons for Business from the Marketing Revolution in U.S. Presidential Politics: A Strategic Triad. Access the October 2016 issue here.

Published on, I discuss marketing techniques that were successful for Obama that the current nominees could benefit from in my article Marketing Lessons Businesses Can Learn From Obama. Read it here.

Amid the Hoopla, Donald Trump has Some Marketing Lessons for Businesses Although he may be arguable the most controversial candidate in recent history, I examine some marketing tactics Donald Trump has leveraged in his campaign that have contributed to his relative success. Access the full article here.