My Op-ed (with Todd P. Newman) was recently featured in the Chicago Tribune in which I discuss the ultimate goal of a national leader, to reinforce the thinking and actions of that nation’s people.
I was recently interviewed by Forbes to discuss the significance of campaign funding and how it has affected recent presidential elections.
In this interview with Linda Blakley, vice president of University Marketing and Communications, I outline political marketing’s growing influence in elections and government.
Elected officials are using social media more than ever and I explain the ramifications for their brand and effectiveness in office in this piece by the Center for Illinois Politics
I weigh in on the importance of political marketing, current branding strategies and predict the 2020 Presidential election marketing trends.
“It’s really no different to business, when it comes to branding a politician,” said Bruce Newman, the editor-in-chief of the Journal of Political Marketing and a professor of marketing at DePaul University. Read the full article here.
I weighed in on the importance of leveraging big data in recent political elections. Access the article here.
I published the Journal of Political Marketing Volume 20 in 2021. This has been the cornerstone of my experience in the field, as I have published an updated volume of this Journal quarterly since 2002. It is available for purchase here.
Released in January 2016, this book captures the effective marketing models Obama employed in his successful 2008 an 2012 campaigns. It is available for purchase on Amazon.com.
I give my take on the strategy and cost/benefit behind Nike’s recent ad featuring, controversial ex-NFL star, Colin Kaepernick. Read the article published on Medium.com artic here.
I weighed in on the importance of leveraging big data and how companies can more specifically target audiences across various digital channels as a result. Access the article here.
I recently published Reinforcing Lessons for Business from the Marketing Revolution in U.S. Presidential Politics: A Strategic Triad. Access the October 2016 issue here.
Published on Business.com, I discuss marketing techniques that were successful for Obama that the current nominees could benefit from in my article Marketing Lessons Businesses Can Learn From Obama. Read it here.
Amid the Hoopla, Donald Trump has Some Marketing Lessons for Businesses Although he may be arguable the most controversial candidate in recent history, I examine some marketing tactics Donald Trump has leveraged in his campaign that have contributed to his relative success. Access the full article here.