Brand: Released September 2017
Available for purchase on Amazon
In this latest book co-authored with my son, Todd Newman, we put forward an innovative model of branding that integrates the best practices across six different brand entities: Products, services, people, organizations, nations and complex ideas. The book relies on extensive examples of successful branding strategies, including the recent Trump election victory and the challenge to climate change advocates.
I recently held an interview with DePaul University’s College of Business, where I discussed Brand’s primary framework and how it integrates with political marketing. The full interview is available here
The Marketing Revolution in Politics
I released The Marketing Revolution in Politics
in 2016. The book frames the infrastructure changes in the political system in the United States that made it possible for Donald Trump to succeed through the use of the same technological advances that President Obama relied on in his two winning presidential campaigns.
Here are some reviews of my work.
The Marketing Revolution in Politics:
Jane Wesman Public Relations
“The ultimate guide to marketing, THE MARKETING REVOLUTION IN POLITICS gives businesses and non-profit organizations alike the tools they need to adapt the most cutting-edge marketing strategies to their own circumstances.”
– Read full review here
“Structured around seven marketing lessons that Newman suggests can be adopted by any organization, the book sometime reads like a marketing textbook, but his interesting examples and insights will increase readers’ understanding of future political campaigns.” –
Publishers Weekly, May 16, 2016
“Newman shows what business can learn from the master strategist currently in the White House. Timely and intriguing” -BizEd
Read the full review here
“The marketing revolution reported in this book raises the bar on the use of very standard marketing techniques, which are now part of a paradigm shift found in politics, incorporating technological advances that include Big Data, customer analytics, micro-targeting and social media” –
Market Place eSpeakers Bureau.
Read the full review here
World Class Speakers and Entertainers
“Newman underscores the importance of drawing creative ideas from diverse sources to develop a winning marketing formula, as the Obama campaign team did by bringing together experts in analytics, polling, fundraising, branding, advertising, customer relations and crisis management from the for- and nonprofit worlds.” –
World Class Speakers and Entertainers. Read the full review here
“A New Strategic Blueprint for Corporations by the leading Political Branding Expert in the country/Author of The Marketing Revolution in Politics
” – Orate. Read the full review here
Midwest Book Review
“An impressive study of exceptional and original scholarship, “The Marketing Revolution in Politics” is an informative and compelling study of marketing that is remarkably relevant to the 2016 presidential campaigns” –
Midwest Book Review. Read the full review here
“The Marketing Revolution in Politics should be considered a must-read for political campaign managers, students of marketing and political marketing, and non-specialist general readers with an interest in how presidential campaigns operate in the post-Citizens United world of American politics.”
– Micah Andrew Midwest Book Review, March 14, 2016
“If you are in business, you should read this book. If you are in political campaign management, you should read this book. If you are in nonprofit management you should read this book. It illuminates new marketing strategies that can be used in all three arenas.” – (Rick Ridder, political consultant and professor, University of Denver)
“For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign. A timely read; highly recommended.” -Dennis W. Johnson, professor emeritus, George Washington University and author of ‘Political Consultants and American Elections’
“Many have addressed ‘what happened’ when analyzing American Presidential campaigns but Newman takes it further to explain the ‘why’ and ‘how.’ He reveals the innovations and strategies that have propelled political marketing to a sophisticated level that has Madison Avenues struggling to emulate.” – Tom Edmonds, past president of the American Association of Political Consultants and the International Association of Political Consultants
“If you are in business, you should read this book. If you are in political campaign management, you should read this book. If you are in nonprofit management you should read this book. It illuminates new marketing strategies that can be used in all three arenas.” –Rick Ridder, political consultant and professor, University of Denver